The Alameda County Health Care Services Agency has announced that 81 percent of Hispanic/Latino and 74 percent of Black/African American Alameda County residents, 12 years and older, have received at least one dose of a COVID-19 vaccine. Seventy-five percent of Hispanic/Latino and 68 percent of Black/African American residents, 12 years and older, are fully vaccinated.

This milestone reflects efforts by the Health Care Services Agency and provider partners to ensure vaccinations are accessible and located in the communities where Black and Brown residents live and go to school.
Latinx and Black, African American residents have lower vaccination rates than other races/ethnicities in Alameda County and are among the most disproportionally impacted by COVID-19.
Using census tract-level vaccination rates of Black/African American and Latinx residents to focus the work, the Health Care Services Agency has partnered with community organizations to reach residents at their homes and in their shopping and business corridors to share facts about COVID-19 vaccines and opportunities to get vaccinated.

Since June 2021, the Direct Outreach to Residents (D.O.O.R) program has knocked on nearly 60,000 doors and held nearly 14,000 conversations with community members. In addition to ongoing increases in vaccination rates across Alameda County, these census tracts have seen a 10 percent increase in vaccination rates through a multi-pronged strategy including DOOR.

“Partnering with community organizations and neighborhood residents has strengthened the effort to reach people with information where they live, work, and shop,” said Alameda County Health Care Services Agency’s Public Health Director Kimi Watkins-Tartt. “Having an authentic discussion about concerns and receiving factual information from someone familiar supports informed decision making about vaccination.”

The Health Care Services Agency has launched a hyperlocal vaccine digital campaign to deliver vaccination information to specific age and race/ethnicity groups and residents in geographic locations in Alameda County with lower vaccination rates. Like the D.O.O.R program, this campaign will be data-driven and include community feedback loops to address current concerns and misinformation about vaccines in a timely manner while offering emotionally resonant reasons why a person might choose to get vaccinated.